The professional network unveiled the LinkedIn Job Search app, its sixth standalone app and the fourth unveiled in the last 18 months. The app is intended to do one thing very well: help users find and apply for new jobs.
The app includes job search filters like seniority level, industry and location, and both searches and individual jobs can be saved for a second look down the road. The Job Search app will also recommend positions to you based on openings you’ve viewed and saved job searches.
You can also set up notifications and alerts for jobs you’re keeping tabs on. LinkedIn says that applicants who reply to a posting on the day it goes up are 10% more likely to actually get the job.
The app is “dedicated to helping members find, research, and apply for jobs on-the-go without the distractions of news, content, and other updates,” a spokesperson told Mashable.
LinkedIn has spent lots of energy encouraging users to share more regularly with LinkedIn, including the ability to publish longer thought pieces or blog entries to your profile. All of that sharing is pushed to the side with the Job Search app, however. In addition to leaving out posts and content, the app keeps all user activity private, LinkedIn’s effort at helping users stay “discreet.”
“Everything you do within the app will be completely private and not shared with your network,” the company wrote in a blog post.
This Job Search app is part of LinkedIn’s conscious decision to “unbundle” different features from the main LinkedIn service into standalone mobile apps. Part of that stems from the site’s growing mobile audience; 41% of LinkedIn’s traffic comes via mobile, and the company expects that number to move past 50% by the end of the year.
The other element is simplicity, Parker Barrile, VP of Product for LinkedIn Talent Solutions told Mashable in April. “Mobile apps work best when they are very focused on one specific use case or value proposition,” he said. “So whenever we see a use case among our members that we believe is meaningful enough or broadly based enough to merit its own app, we’ll build that app.”
The strategy isn’t unique to LinkedIn. Facebook has added a slew of standalone apps so far in 2014, including an ephemeral messaging app called Slingshot earlier this week. The question is whether or not users are willing to adopt a collection of apps, or if companies will be spreading themselves too thin in an attempt to offer all their services separately.
It’s unclear at this stage if the strategy will work, although app rankings don’t paint a pretty picture. Pulse, LinkedIn’s news reader app, hasn’t been in the top 50 for US-News apps since the end of April, and Slideshare, LinkedIn’s newest standalone app released in April hasn’t cracked the US Media and Video top 100 apps for close to a month, according to App Annie.
LinkedIn Job Search is going after a specific subset of users — 40% of LinkedIn members are searching for new jobs on mobile devices — so if the app improves the user experience, it doesn’t really matter what the download totals look like.
Job Search is available Thursday for iPhone users, but is only available in the U.S. An Android version is slated for later this year, but there is no timetable for when international users will have access to Job Search, according to a spokesperson.